Work / Dreamness
DREAMNESS
A three-year campaign plan: research, personas, social, ads and email
A three-year marketing campaign plan for an Italian sleep brand, from market research to channel execution.
The research
The plan starts with the brand's history, its online presence, a SWOT analysis and a review of its main competitors.
The plan
From there it defines the target market, buyer personas and customer journey, then sets out the campaign across social media, Google Ads and email marketing.
From the campaign plan.
3 yearsCampaign plan
114 pagesResearch and planning