Work

When to shift electricity use to lower both cost and carbon

An energy app helping Dutch households plan electricity use

Linking search demand signals to real product examples

A YouTube analysis platform for content and channel decisions

A local archive tracking new tools, projects, articles and courses

A redesign test: +3.71 points completion, short of the 5-point goal

10,000 campaigns across five channels, compared on funnel and ROAS

How AI personalization shapes engagement, retention and monetization

A three-year campaign plan: research, personas, social, ads and email

An in-store campaign concept to raise electric toothbrush adoption in Italy

A CSR and sustainability analysis of a global aluminium producer