Work / AI-Driven UX Personalization
AI-DRIVEN UX PERSONALIZATION
How AI personalization shapes engagement, retention and monetization
How AI personalization shapes engagement, retention and monetization in gaming.
The question
What does AI-driven personalization change for players, and what does that mean for marketing?
The work
The research reads the question through Self-Determination Theory, Flow Theory and the Technology Acceptance Model, then draws out the marketing implications.
